Why Is SEO Important?

May 26, 2013 by  
Filed under Seo For Advanced

Think back to the days before the internet, when everyone looked for business listings in the Yellow Pages or a similar hard copy directory. Now, imagine you’re trying to find a plumber. You go to the “P” page, flick through, and only see three plumbers listed.

It’d be a massive advantage for the three plumbers, wouldn’t it? To effectively be all that potential customers see. Well, that’s the power of SEO.

When someone uses a search engine, they type in a set of words to bring up results that are relevant to them. Once the applicable websites appear on the results page, they are rated in terms of ‘relevancy’. Any website which has correctly used search engine optimization will be judged by Google to be ‘relevant’. So if you have correctly used SEO, your website will appear somewhere near the top of the search engine results page – hopefully in the top three.

Why is that so important? Well, studies have shown that the vast majority of those using search engines only click on websites listed in the top three results of any search engine results page. This is where it compares to being only one of three businesses listed in an old-style paper directory like the Yellow Pages. Master SEO, and your website will appear in high in search results, in the slots (one to three) that users click. That naturally leads on to more people visiting your website, and that in turn means more business, more customers, and ultimately more money.

What Is Robots.txt?

May 19, 2013 by  
Filed under Seo For Advanced

For a search engine to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages, updated pages or pages it did not previously know to exist. The end result of the crawl is that the search engine results page is updated, and all of the pages found on the last crawl are now included. It’s simply a method of finding sites on the internet.

However, there may be some instances where you have a website page you do not want included in search engine results. For example, you may be in the process of building a page, and do not want it listed in search engine results until it is completed. In these instances, you need to use a file known as robots.txt to tell a search engine bot to ignore your chosen pages within your website.

Robots.txt is basically a way of telling a search engine “don’t come in here, please”. When a bot finds a robots.txt file, it will ‘read’ it and will duly ignore all the URLs contained within. Therefore pages within the file do not appear in search results. It isn’t a failsafe; robots.txt is a request for bots to ignore the page, rather than a complete block, but most bots will obey the information found within the file. When you are readied for the page to be included in a search engine, you simply modified your robots.txt file and remove the URL of the designated page.

Should You Outsource Your SEO Work?

May 14, 2013 by  
Filed under Seo For Advanced

Search engine optimization is one of those odd, new Millennium techniques that has arrived right at the time when the average user can become an expert. Yes, you need to study SEO, but by and large the mechanics of it can be self-taught using internet forums and help guides. Yet there are companies that offer to perform SEO work for other people, and they manage to stay in business – how do they do that when it’s a skill that most people can learn? Maybe it isn’t all so easy after all…

People who are new to SEO may quickly consider themselves an expert. You can search Twitter, and will find a thousand profiles cheerfully insisting that the person running the account is an SEO expert. SEO Expert is not (like doctor, or dietitian) a legally protected term, so anyone can claim to be so. And many users may genuinely feel they are an expert, and that they have nothing to benefit from an SEO company. That’s the problem with new technologies.

If you are looking to launch a website to sell a product or service, you’re probably looking around the internet to see what you need to know. Eventually, the term SEO – and it’s importance – will crop up, along with the help guides telling you how to do it yourself. Doing it yourself is a lot cheaper than outsourcing to a company, so why should you both?

Put simply, no one can be an expert in a short period of time. The people who run SEO service companies really are experts, who have studied the art of SEO for long periods of time. You will always, unless you can spare several months to learn it all yourself, get better results with them.

Heavenly SEO Practices: Quality Content

May 7, 2013 by  
Filed under Seo For Advanced

One of the major mistakes made by newcomers to the internet marketing world is to assume ‘content’ means nothing more than ‘keyword stuffed text’. Yes, we all know and appreciate the importance of keywords, and we all want to get them on to our websites in the cheapest and quickest way possible. Yet something that is continually overlooked is the importance of quality content, rather than just a load of text with a few keywords thrown in.

Quality content is determined as something that provides something to the reader. That might be news, it might be information, it might be help guides; basically, anything that leaves the reader more informed than they were prior to reading the content. And quality content, as the saying goes, is King.

The reason is simple. In the job description internet marketer, the key word is “marketer” – and it’s a darn sight easier to market a website that provides useful, quality information. With quality content, you can hope that other people will enjoy the content, and thus take some of the marketing out of your hands. Visitors may find the text of your site informative, and will link to the article on a forum you’ve never heard of. Suddenly, there’s a back link you would never normally have had, and all without you lifting a finger.

It may seem like keywords are all that matter if you want to be a successful internet marketer, but they’re not. Like most things, IM success is a balancing act. Yes, you need keywords, but those keywords need to be inserted in to high quality content for your IM career to really take off.