The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques”

July 17, 2013 by  
Filed under Seo For Advanced

They appear every so often on internet marketing forums; people claiming to have discovered a fool proof “black hat” search engine optimization technique. Their technique, available for a price, will propel your website to the top of the search engine listings – and of course they guarantee you’ll never get caught.

Now, think about it. While we’d all like to believe that there are methods that can get us to number one in Google with no effort whatsoever, it just isn’t true. Google is huge, and it’s smart. There’s no denying that those employing “black hat” (a phrase used to describe methods that go against Google, or other search engine, terms of service) techniques may experience success at first, but it won’t be long term. Not ever. In fact, there’ll be lucky if it works for a few days.

Let’s say these people, these forum peddlers, really had discovered a flawless technique to guarantee themselves top of the pile picks in search engine results. Do you think they’d be selling their method for a couple of bucks on forums? No, of course not. If their method really worked, they’d be creating small affiliate websites in every profitable niche, working their SEO black hat magic and sitting back to watch the profits roll in. Furthermore, the more they publicize their method, the more likely it is that Google will discover it – so why would they risk it?

They wouldn’t, because these methods don’t exist. Avoid them. Don’t waste money, both on purchasing the method and the subsequent building and use of method on a website, on something that is doomed to fail.

The Seven Deadly Sins of SEO: #6 “Title Stacking”

July 7, 2013 by  
Filed under Seo For Advanced

When it comes to search engine optimization, one of the most useful tools in a web developer’s arsenal is the < title > tags within HTML code. Unlike articles, which must be based around keywords (a procedure which is never easy), the < title > tag is a section of code which you can pack with your keywords – all without having to add a context, a readability, and all the other things that an article needs. The extra bonus is that you can have your main page have a < title > tag full of keywords, and keywords are often hard to find on a simple “welcome to this website” page.

The usefulness of the < title > tag is also one of its major problems. The tag becomes so powerful, so influential, and so easy to use, that those employing shady black hat SEO techniques quickly learn how to manipulate it. They discovered that by using more than one set of < title > and < / title > tags in an HTML code for a web page, they could fit in many more keywords – and thus rise up the search rankings. Using many sets of < title > tags is, understandably, known as title stacking.

Get caught doing it by search engines, and you’ll be dropped from the search results quicker than you can say ‘jack rabbit’. It might work for awhile, but the overall quality and reliability of your site will soon be called in to question – because you will get caught. Use one set of < title > tags only, and keep the keywords relevant to your site.